Intertextuality in printed advertising

• Main Author: Pavlíková, Lucie (Dissertant)
• Other Authors: Nemčoková, Katarína (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2010
• Subjects: reklama; tištěná média; diskurz; intertextualita; advertising; printed media; discourse; intertextuality; bakalářská práce
• Physical Description: 52 s., 3 s. obr. příloh.