Manipulace a etika v marketingové komunikaci

• Main Author: Man, Lukáš (Dissertant)
• Other Authors: Vysekalová, Jitka (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2010
• Subjects: marketingová komunikace; reklama; manipulace; etika; televizní spot; psychologie; komunikační mix; Kodex reklamy; Duhová kulička; Rada pro reklamu; marketing communication; advertising; manipulation; ethics; audiovisual ad; psychology; promotion; Codex of advertising; Rainbow marble; Advertisement Council; diplomová práce
• Physical Description: 95 s.