The Role of Banner and the Design of an Internet Campaign

• Main Author: Hnátek, Milan (Dissertant)
• Other Authors: Prachař, Štěpán (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2010
• Subjects: banner; internetová kampaň; advergaming; online hry; internet; internet campaign; online games; diplomová práce
• Physical Description: 75 s.