Problematika alkoholu v reklamě

• Main Author: Jiroušková, Olga (Dissertant)
• Other Authors: Horňák, Pavel (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2010
• Subjects: marketing; reklama; alkohol; marketingový mix; PR; sponzoring; ATL; BTL; on-line media; samoregulace; etický kodex; advertising; alcohol; marketing mix; sponsorship; online media; self-regulation; code of ethics; bakalářská práce
• Physical Description: 58 s., 16 s příloh.