Sales Performance Analysis of Private Label and Branded Cereal Products in Sainsbury's plc

• Main Author: Ševců, Michaela (Dissertant)
• Other Authors: Hernandez, Carlos (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2009
• Subjects: cereálie; značka; vlastní značka; výrobek; potraviny; trh; maloobchod; nakupující; cereals; brand; Private Label; product; grocery; market; retailer; shopper; bakalářská práce
• Physical Description: 75 s. ,3 s. obr. priloh