Analýza sponzoringu firmy Rovina, a.s.

• Main Author: Dvořáková, Jitka (Dissertant)
• Other Authors: Kozák, Vratislav (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2009
• Subjects: Marketingová komunikace; public relations; sponzoring; filantropie; sportovní sponzoring; Marketing communication; sponsorship; philantrophy; sport sponsorship; bakalářská práce
• Physical Description: 65 s., 4 s. obr. příloh