Marketing communications and their influence on the competitive advantage of LIGA Hlohovec, s.r.o.

• Main Author: Fridrich, Pavel (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2009
• Subjects: marketingová komunikace; Internet; reklama; podpora prodeje; SWOT analýza; firemní identita; marketing communications; the Internet; promotion; sales promotion; SWOT analysis; company identity; bakalářská práce
• Physical Description: 61 s.