Projekt Propagace ZOO Zlín na Slovensku

• Main Author: Kokaislová, Petra (Dissertant)
• Other Authors: Podlešák, Petr (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2009
• Subjects: propagace; marketingová komunikační strategie; marketing služeb; SWOT analýza; Porterova analýza; guerilla marketing; word of mouth; promotion; marketing communication strategy; service marketing; SWOT analysis; Porter's analysis; guerrilla marketing; diplomová práce
• Physical Description: 82 s., 6 s. obr. příloh