Marketingová strategie zpravodajské televize Z1

• Main Author: Mišauer, Vladimír (Dissertant)
• Other Authors: Bačuvčík, Radim (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2009
• Subjects: Klíčová slova: televizní trh; sledovanost; peoplemetry; positioning; SWOT analýza; poslání; strategie; distribuční kanály; benchmarking; workflow; investor; Z1; ČT 24; TA3; J&T; Keywords: TV market; rating; peoplemeters; SWOT analysis; mission; strategy; distribution channels; diplomová práce
• Physical Description: 109 s.