Geo-marketing

• Main Author: Indra, Petr (Dissertant)
• Other Authors: Soukalová, Radomila (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2009
• Subjects: Geomarketing; marketing; segmentace; targeting; positioning; marketingový mix; komuni-kační mix; telekomunikace; segmentation; marketing mix; communi-cation mix; telecommunications; diplomová práce
• Physical Description: 71 s.