Direct marketing jako efektivní komunikační nástroj

• Main Author: Krištúfková, Viera (Dissertant)
• Other Authors: Jurášková, Olga (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2009
• Subjects: Direct marketing; veterná energia; Business to Business; Integrovaná marketingová komunikácia; Siemens Wind Power; veterné turbíny; vzťah so zákazníkom; wind energy; Integrated marketing communication; wind turbines; relationship with customer; diplomová práce
• Physical Description: 81 s.