Management marketingu gastronomických služeb

• Main Author: Oškrdal, Lubomír (Dissertant)
• Other Authors: Řehoř, Antonín (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2009
• Subjects: Management; marketing; marketingová koncepce; rentabilita; cena; místo; propagace; produkt; marketingová spirála; step faktory; komunikace; trh; segmentace trhu; vnější prostředí; konkurence; zákazník; plán; conception of marketing; profitability; price; place; propagation; product; marketing spiral; step factors; communication; market; market segmentation; external environment; competition; customer; plan; diplomová práce
• Physical Description: 66 s.