Indian gold jewellery industry : culture and consumption

• Main Author: Raha, Sylvia, (Author)
• Format: eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2024.
• Series: Routledge focus on management and society
• Subjects: Jewelry trade > India.; Gold jewelry > India.; Gold industry > India.; elektronické knihy; electronic books
• ISBN: 9781032717951; 1032717955; 9781040087541; 104008754X; 9781040087589; 1040087582; 9781032717937; 9781032717944
• Physical Description: 1 online resource.

"India has a long-standing cultural and societal affinity with gold and gold jewellery. Gold metaphorically represents the sacredness, purity and immortality that bind religious beliefs and culture together. Accumulation of gold is associated with material and non-material cultures where the pe...