International marketing in practice : a case study collection

• Other Authors: Boulocher-Passet, Véronique (Editor)
• Format: Electronic eBook
• Language: English
• Published: London : Routledge, 2025.
• Series: International cases in business and management
• Subjects: Export marketing > Case studies.; elektronické knihy; electronic books
• ISBN: 9781040382516; 1040382517; 9781032713007; 1032713003; 9781040382493; 1040382495
• Physical Description: 1 online resource (134 pages) : illustrations (black and white).

International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.Across its four sections, the book examines how companies can overcome the challenges of co...