CORPORATE COMMUNICATION concepts and practice.

• Main Author: Jethwaney, Jaishri N.
• Format: Electronic eBook
• Language: English
• Published: [S.l.] : ROUTLEDGE, 2024.
• Edition: 3rd ed.
• Subjects: Communication in management.; Communication in organizations.; Communication in management > India.; Communication in organizations > India.; elektronické knihy; electronic books
• ISBN: 9781003852025; 1003852025; 9781032694702; 103269470X; 9781003852094; 1003852092; 1032694718; 9781032694719; 103253723X; 9781032537238
• Physical Description: 1 online resource

Corporate Communication: Concepts and Practice--a comprehensive and engaging textbook--helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to...