Revolutionizing the AI-Digital Landscape A Guide to Sustainable Emerging Technologies for Marketing Professionals.

This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.

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Bibliographic Details
Other Authors: Khang, Alex., Dutta, Pushan Kumar., Gupta, Sachin., Ayedee, Nishu., Chatterjee, Sandeep.
Format: Electronic
Language: English
Published: Oxford : Productivity Press, 2024.
Subjects:
Marketing > Data processing.
Artificial intelligence.
elektronické knihy
electronic books
ISBN: 9781040038321
1040038328
9781032688305
1032688300
9781040038307
1040038301
Physical Description: 1 online resource (367 p.)

Cover

Table of contents

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020 |a 9781032688305  |q (electronic bk.) 
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245 0 0 |a Revolutionizing the AI-Digital Landscape  |h [electronic resource] :  |b A Guide to Sustainable Emerging Technologies for Marketing Professionals. 
260 |a Oxford :  |b Productivity Press,  |c 2024. 
300 |a 1 online resource (367 p.) 
500 |a Description based upon print version of record. 
505 0 |a Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Acknowledgments -- About the Editors -- List of Contributors -- Chapter 1 The Landscape and Prospects of AI-Driven Applications in the Era of Digital Economy -- Chapter 2 Artificial Intelligence (AI) - Threat or Collaboration to Humanity in the 21st Century: Myth or Truth -- Chapter 3 Embracing the Intelligent Future: AI and Digital Marketing Synergy -- Chapter 4 Role of Government Participation in Social Media Usage and the Impact of e-Government Ecosystem 
505 8 |a Chapter 5 Unlocking Growth: The Synergy of Marketing Analytics and Operations -- Chapter 6 Transforming SEO in the Era of Generative AI: Challenges, Opportunities, and Future Prospects -- Chapter 7 The Power of Consistency: Building Long-term Success with Content Marketing -- Chapter 8 Influence of Artificial Intelligence Competencies on Business Value: B2B Marketing Capabilities Context -- Chapter 9 Challenges Hindering Women's Involvement in the Hospitality Industry as Entrepreneurs in the Era of Digital Economy 
505 8 |a Chapter 10 The Impact of Technology on Educational Sustainability in the Tourism Industry -- Chapter 11 Leveraging Digital Transformation Technologies in the Hospitality Industry -- Chapter 12 Emerging Technology for Sustainable Development: A Revolution in the Hospitality Industry -- Chapter 13 Application of the Bayesian Algorithm for Mall Attractiveness -- Chapter 14 Future of Digital Marketing: Hyper-Personalized Customer Dynamic Experience with AI-Based Predictive Models -- Chapter 15 Information Sharing Model and Electronic Data Exchange in Supply Chain Management 
505 8 |a Chapter 16 The Dependence of the Stability of Social Systems and Application of Technology on the Food Price Indices -- Chapter 17 Application of AI-Enabled Digitization Tools for Intellectual Business Development during the Recovery Period of the Economy -- Chapter 18 Data-Driven Customer Relationship Management (CRM) Modeling: Humanistic Connection in Predictive Analytics -- Chapter 19 The Role of Enterprise Resource Planning (ERP) in Improving the Accounting Information System for Organizations -- Chapter 20 Opportunities, Issues, and Challenges of Cloud Computing: A Business Perspective 
505 8 |a Chapter 21 Detecting Fake News on Social and Collaboration Networks Using Python and Machine Learning -- Chapter 22 The Impact of the Cyber-Physical Environment and Digital Environment on the Socialization Environment -- Chapter 23 Improving Malicious Traffic Detection with the Integration of Deep Neural Networks and Leveraging Hierarchical Attention Mechanism -- Chapter 24 Artificial Intelligence and Tourism: A Bibliometric Analysis of Trends and Gaps -- Index 
520 |a This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Marketing  |x Data processing. 
650 0 |a Artificial intelligence. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Khang, Alex. 
700 1 |a Dutta, Pushan Kumar. 
700 1 |a Gupta, Sachin. 
700 1 |a Ayedee, Nishu. 
700 1 |a Chatterjee, Sandeep. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781032688305  |y Full text 

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