Revolutionizing the AI-Digital Landscape A Guide to Sustainable Emerging Technologies for Marketing Professionals.

• Other Authors: Khang, Alex., Dutta, Pushan Kumar., Gupta, Sachin., Ayedee, Nishu., Chatterjee, Sandeep.
• Format: Electronic
• Language: English
• Published: Oxford : Productivity Press, 2024.
• Subjects: Marketing > Data processing.; Artificial intelligence.; elektronické knihy; electronic books
• ISBN: 9781040038321; 1040038328; 9781032688305; 1032688300; 9781040038307; 1040038301
• Physical Description: 1 online resource (367 p.)

This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.