Rural marketing : growing the non-urban consumer
"Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book includes in-depth d...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Abingdon, Oxon ; New York, NY :
Routledge,
2024.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781032685250 1032685255 9781032685083 1032685085 9781003837626 100383762X 9781003837589 1003837581 9781032518756 |
| Physical Description | 1 online resource |
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