Rural marketing : growing the non-urban consumer

"Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book includes in-depth d...

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Bibliographic Details
Main Author: Velayudhan, Sanal Kumar, 1955- (Author)
Format: eBook
Language: English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2024.
Subjects:
Farm produce > Marketing.
Produce trade.
elektronické knihy
electronic books
ISBN: 9781032685250
1032685255
9781032685083
1032685085
9781003837626
100383762X
9781003837589
1003837581
9781032518756
Physical Description: 1 online resource

Cover

Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources

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