The cult of beauty : gender discourse in Indian advertising
"This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives. It delves into various critical issues like the diffe...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Abingdon, Oxon ; New York, NY :
Routledge,
2024.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781032613604 1032613602 9781040001318 1040001319 9781040001325 1040001327 9781032613581 9781032613598 |
| Physical Description | 1 online resource |
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