The cult of beauty : gender discourse in Indian advertising

• Main Author: Jethwaney, Jaishri N., (Author)
• Format: eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2024.
• Subjects: Advertising > India.; Women > India.; elektronické knihy; electronic books
• ISBN: 9781032613604; 1032613602; 9781040001318; 1040001319; 9781040001325; 1040001327; 9781032613581; 9781032613598
• Physical Description: 1 online resource

"This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives. It delves into various critical issues like the diffe...