Systematic Planning for Business Functions How to Develop Strategic Business Plans.

The book presents a framework of six steps through which each business passes, a pattern of procedures for straightforward planning, and the three fundamentals -- marketing strategy, operations strategy, and sensitivity analysis -- involved in any business planning project.

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Bibliographic Details
Main Author Butuner, Hakan
Format Electronic eBook
LanguageEnglish
Published Oxford : Productivity Press, 2026.
Subjects
Online AccessFull text
ISBN9781040427361
1040427367
9781003643074
1003643078
9781040427316
1040427316
1041079672
9781041079675
1041079656
9781041079651
Physical Description1 online resource (178 p.)

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