Key relationships : managerial ties in China's B2B channels

• Main Authors: Yang, Pianpian, 1983- (Author), Qian, Liping, 1977- (Author)
• Format: Electronic eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2025.
• Subjects: Marketing channels > China > Management.; Relationship marketing > China.; Electronic commerce > China.; Internet marketing > China.; Business enterprises > China.; elektronické knihy; electronic books
• ISBN: 9781040326060; 1040326064; 9781003605195; 1003605192; 9781040326084; 1040326080; 1032666897; 9781032666891
• Physical Description: 1 online resource

This book explores the governance and ramifications of managerial ties in China's B2B contexts, with the aim of uncovering theoretical mechanisms and practical strategies for effective management of these relationships. In this book, managerial ties refer to personal relationships between corpo...