NAVIGATING BRAND ACTIVISM

• Main Author: Sheth, Jagdish N.
• Other Authors: Uslay, Can, 1973-
• Format: Electronic eBook
• Language: English
• Published: ABINGDON : ROUTLEDGE, 2025.
• Subjects: Branding (Marketing) > Social aspects.; Social change.; Social responsibility of business.; elektronické knihy; electronic books
• ISBN: 9781040386132; 104038613X; 9781003593690; 1003593690; 9781040386064; 1040386067; 1032974311; 9781032974316; 1032974400; 9781032974408
• Physical Description: 1 online resource

In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations...