Machiavelli, marketing and management : revisited

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today. By bringing together contributions from aut...

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Bibliographic Details
Main Authors Harris, Phil, 1952- (Author), Lock, Andrew, 1947- (Author), Rees, Patricia (Author)
Format Electronic eBook
LanguageEnglish
Published Oxford : Routledge, [2025]
Subjects
Machiavelli, Niccolò, > 1469-1527.
Management.
Marketing.
Machiavelli;marketing;management;leadership;public affairs;technology;populism;fascism;governance;strategic corporate philanthropy;Political Management;political philosophy;digital media;social media;modern politics
elektronické knihy
electronic books
Online AccessFull text
ISBN9781003570172
1003570178
9781040379127
1040379125
9781040379158
104037915X
9781032943299
9781032943305
Physical Description1 online resource (284 pages) : illustrations.

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