CONDUCTING SOCIAL MARKETING RESEARCH : a practical guide.
High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research: A Practical Guide fills this gap.Offering a clear and concise roadmap...
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
[Place of publication not identified] :
ROUTLEDGE,
2026.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003566700 1003566707 9781040437414 1040437419 9781040437452 1040437451 1032936118 9781032936116 |
| Physical Description | 1 online resource (110 pages) : illustrations (black and white). |
Glossary of Terms