GREENWASHING PRACTICES IN COMPANY MARKETING COMMUNICATIONS

This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.It reviews the theoretical and practical concepts of greenwashin...

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Bibliographic Details
Format Electronic eBook
LanguageEnglish
Published [S.l.] : ROUTLEDGE, 2025.
Subjects
Green marketing.
Greenwashing.
Corporations > Environmental aspects.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781040552230
1040552234
9781003546658
100354665X
9781040688649
1040688640
1032902396
9781032902395
Physical Description1 online resource

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