The customering method : from CX dogma to customer science

"Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse, and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in...

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Bibliographic Details
Main Author: Spinley, Aarron, (Author)
Format: eBook
Language: English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2025.
Subjects:
Customer relations > Management.
Consumer satisfaction.
elektronické knihy
electronic books
ISBN: 9781003513728
1003513727
9781040166499
1040166490
9781040166536
1040166539
9781032845425
9781032823089
Physical Description: 1 online resource

Cover

Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources

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