AI in marketing : applications, insights, and analysis

• Other Authors: Walters, Hannah D. (Editor), Hammond, Rachel M. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2025
• Subjects: Artificial intelligence > Marketing applications.; elektronické knihy; electronic books
• ISBN: 104036411X; 9781040364116; 9781003468806; 1003468802; 9781040364086; 104036408X
• Physical Description: 1 online resource

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently.Divided into four parts, it provides a comprehensive exploration o...