Sexuality in marketing and consumption : queer theory, feminist research, and intersectionality

• Other Authors: Daskalopoulou, Athanasia, (Editor), Pirani, Daniela, (Editor), Östberg, Jacob, (Editor)
• Format: eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2025.
• Series: Routledge studies in critical marketing
• Subjects: Sex in advertising.; Gay people in advertising.; Sex role in advertising.; elektronické knihy; electronic books
• ISBN: 9781003454533; 1003454534; 9781032593999; 9781032594002; 9781040106488; 104010648X; 9781040106419; 1040106412; 1032593997; 1032594004
• Physical Description: 1 online resource.

"This volume provides an in-depth examination of the role of sexuality in consumers' life course and in the marketing of products and services. Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic th...