Influencer marketing : building brand communities and engagement

• Other Authors: Costello, Joyce (Editor), Yesiloglu, Sevil (Editor)
• Format: Electronic eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2025.
• Edition: Second edition.
• Subjects: Marketing.; Influence (Psychology); Social media.; Communication in marketing.; Advertising > Planning.; elektronické knihy; electronic books
• ISBN: 9781003434498; 1003434495; 9781040342145; 1040342140; 9781040342206; 1040342205; 9781032562247; 9781032562223
• Physical Description: 1 online resource

"Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and the...