Contemporary issues in social media marketing

• Other Authors: Bandyopadhyay, Subir, 1958- (Editor), Rishi, Bikramjit, 1978- (Editor)
• Format: Electronic eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2025.
• Edition: Second edition.
• Subjects: Internet marketing.; Social media > Marketing.; Social marketing.; Customer relations.; elektronické knihy; electronic books
• ISBN: 9781003412656; 1003412653; 9781032535692; 9781032535708; 9781040296202; 1040296203; 9781040296196; 104029619X; 1032535695; 1032535709
• Physical Description: 1 online resource

"Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area. This 2nd edition has been fully updated with new features such as discussion questions, g...