City Branding in Chinese Megacity Regions : Against the Background of Ecological Modernization

• Main Author: Lu, Haiyan, (Author)
• Format: eBook
• Language: English
• Published: London : Routledge, 2024.
• Edition: First edition.
• Series: Routledge Contemporary China Series
• Subjects: City planning > China.; Urban ecological design > China.; elektronické knihy; electronic books
• ISBN: 9781003409953; 1003409954; 9781032530574; 9781040103005; 1040103006; 9781032530581; 9781040102978; 1040102972
• Physical Description: 1 online resource (xiv, 136 pages).

This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples. Focusing on city branding efforts led by local governments, it delves into practices driven by vertical inspiration, horizonta...