Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology

"Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI techno...

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Bibliographic Details
Main Author Gabay, J. Jonathan (Author)
Format Electronic eBook
LanguageEnglish
Published New York, NY : Routledge, 2024.
Subjects
Internet marketing > Psychological aspects.
Artificial intelligence > Psychological aspects.
Consumer behavior > Psychological aspects.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781003409793
1003409792
9781040098899
1040098894
9781040098929
1040098924
9781032521381
9781032530284
Physical Description1 online resource

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