Sustainable marketing and the circular economy in Poland : key concepts and strategies

• Main Authors: Proszowska, Anita, (Author), Wilk, Aleksandra, (Author)
• Other Authors: Prymon-Ryś, Ewa, (Editor)
• Format: eBook
• Language: English
• Published: New York, NY : Routledge, 2024.
• Edition: 1 edition.
• Series: Routledge focus on environment and sustainability
• Subjects: Green marketing > Poland.; Circular economy > Poland.; Consumption (Economics) > Environmental aspects > Poland.; Strategic planning > Poland.; elektronické knihy; electronic books
• ISBN: 9781003408642; 1003408648; 9781040034811; 1040034810; 9781040034828; 1040034829; 9781032528311; 9781032528366
• Physical Description: 1 online resource.

"Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy framework. This book helps to solve the problem of ineffective pro-environmental programs and marketing tools...