Financial services marketing : a guide to principles and practice

• Main Authors: Ennew, Christine, (Author), Waite, Nigel, (Author), Waite, Róisín, (Author)
• Format: eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2025.
• Edition: Fourth edition.
• Subjects: Financial services industry > Marketing.; elektronické knihy; electronic books
• ISBN: 9781003398615; 1003398618; 9781040116760; 1040116760; 9781040116777; 1040116779; 9781032504636; 9781032504643
• Physical Description: 1 online resource

"This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon...