Responsible marketing for well-being and society : a research companion

• Other Authors: Saren, Michael (Editor), Hassan, Louise M. (Editor), McGowan, Miriam (Editor)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Routledge, 2024.
• Edition: 1st edition.
• Series: Routledge research companions in business and economics
• Subjects: Marketing > Management.; Marketing > Social aspects.; Green marketing > Management.; Consumption (Economics); Social responsibility of business.; elektronické knihy; electronic books
• ISBN: 9781003390671; 1003390676; 9781040015896; 1040015891; 9781040015919; 1040015913; 9781032487625; 9781032487632
• Physical Description: 1 online resource.

"This book will provide an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subj...