Individuals in B2B marketing : sensemaking and action in context
"The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm...
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| Other Authors | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Abingdon, Oxon ; New York, NY :
Routledge,
2024.
|
| Series | Routledge studies in marketing
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003388036 1003388035 9781040051184 1040051189 9781040051191 1040051197 9781032482200 9781032482361 |
| Physical Description | 1 online resource. |
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