CORPORATE BRANDING IN LOGISTICS AND TRANSPORTATION Recent Developments and Emerging Issues
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-busi...
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| Other Authors | , , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
[S.l.] :
ROUTLEDGE,
2024.
|
| Series | Routledge studies in marketing ;
38 |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003857846 1003857841 9781003356882 1003356885 9781003857822 1003857825 1032412216 9781032412214 |
| Physical Description | 1 online resource |
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