CREATIVITY AND INNOVATION IN THE FASHION BUSINESS contemporary issues in fashion design and... product development.

• Main Authors: Goworek, Helen, (Author), Bailey, Fiona, (Author)
• Format: Electronic
• Language: English
• Published: [S.l.] : ROUTLEDGE, 2024.
• Subjects: Clothing trade > Technological innovations.; Clothing trade > Management.; Creative ability in business.; elektronické knihy; electronic books
• ISBN: 9781040126523; 1040126529; 9781003332749; 1003332749; 9781040126493; 1040126499; 103236582X; 9781032365824; 1032365803; 9781032365800
• Physical Description: 1 online resource

Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the per...