Visual methods in marketing and consumer research

• Other Authors: Kawaf, Fatema (Editor), Dekel-Dachs, Ofer (Editor)
• Format: Electronic eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2024.
• Series: Routledge studies in marketing
• Subjects: Marketing research.; Consumers > Research.; Visual communication > Research.; elektronické knihy; electronic books
• ISBN: 9781003310877; 1003310877; 9781040050095; 1040050093; 9781040050088; 1040050085; 9781032316826; 9781032316833
• Physical Description: 1 online resource.

"Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehensive...