Understanding pop-up stores through passion and practice

• Main Author: Boustani, Ghalia (Author)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Routledge, 2025.
• Subjects: Retail trade > Seasonal variations.; Small business marketing.; Store location.; New business enterprises.; elektronické knihy; electronic books
• ISBN: 9781003301110; 1003301118; 9781040307144; 1040307140; 9781040307175; 1040307175; 9781032293349; 9781032293332; 1032293330; 1032293349
• Physical Description: 1 online resource

"Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format. This book guides readers through the 20-year evolution of pop-up stores,...