ROUTLEDGE COMPANION TO THE HISTORY OF ADVERTISING
With expansive global coverage from an international range of experts, this unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising to the emergence of the digi...
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| Format | Electronic eBook |
|---|---|
| Language | English |
| Published |
[S.l.] :
ROUTLEDGE,
2026.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781040410288 1040410286 9781003291947 1003291945 9781040410295 1040410294 1032272465 9781032272467 |
| Physical Description | 1 online resource |
Glossary of Terms