Luxury fashion marketing and branding : a strategic approach

"Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologie...

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Bibliographic Details
Main Author: Dallabona, Alice, (Author)
Format: eBook
Language: English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2024.
Series: Mastering fashion management
Subjects:
Fashion merchandising.
Branding (Marketing)
elektronické knihy
electronic books
ISBN: 9781003264811
1003264816
9781040100929
1040100929
9781040100899
1040100899
9781032207070
9781032206882
Physical Description: 1 online resource.

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Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources

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