Luxury fashion marketing and branding : a strategic approach
"Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologie...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Abingdon, Oxon ; New York, NY :
Routledge,
2024.
|
| Series | Mastering fashion management
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003264811 1003264816 9781040100929 1040100929 9781040100899 1040100899 9781032207070 9781032206882 |
| Physical Description | 1 online resource. |
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