The continuum of consumer choice

• Main Author: Foxall, G. R. (Author)
• Format: Electronic eBook
• Language: English
• Published: New York : Routledge, 2024.
• Series: Routledge studies in marketing
• Subjects: Consumers' preferences > Research.; Consumers > Research.; elektronické knihy; electronic books
• ISBN: 9781003262510; 1003262511; 9781040002674; 1040002676; 9781040002551; 1040002552; 9781032201573; 9781032201603
• Physical Description: 1 online resource.

"Human consumption is multi-faceted and so requires inter-disciplinary exploration in order to explain a spectrum of experience that is at once particular and all-pervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psy...