Consumer-based new product development for the food industry

• Other Authors: Porretta, Sebastiano., Moskowitz, Howard., Gere, Attila.
• Format: eBook
• Language: English
• Published: Cambridge : Royal Society of Chemistrty, 2021.
• Subjects: Food industry and trade.; New products.; Consumer behavior.; elektronické knihy; electronic books
• ISBN: 9781839163333; 183916333X; 9781839163340; 1839163348; 1839161396; 9781839161391
• Physical Description: 1 online resource

This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach.