Trust or consequences : build trust today or lose your market tomorrow

The recent rash of corporate scandals-and the ensuing financial ruin of companies and their stockholders - proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust....

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Bibliographic Details
Main Author Golin, Al, 1929-2017
Format Electronic eBook
LanguageEnglish
Published New York : American Management Association, c2004.
Subjects
Online AccessFull text
ISBN9780814427453
0814427456
0814472087
0814473881
9780814473887
1680159216
9781680159219
9780814472088
Physical Description1 online resource

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