Trust or consequences : build trust today or lose your market tomorrow

• Main Author: Golin, Al, 1929-2017.
• Format: eBook
• Language: English
• Published: New York : American Management Association, c2004.
• Subjects: Business ethics.; Trust.; Reliability.; elektronické knihy; electronic books
• ISBN: 9780814427453; 0814427456; 0814472087; 0814473881; 9780814473887; 1680159216; 9781680159219; 9780814472088
• Physical Description: 1 online resource

The recent rash of corporate scandals-and the ensuing financial ruin of companies and their stockholders - proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust....