The anatomy of persuasion

• Main Author: Aubuchon, Norbert.
• Format: eBook
• Language: English
• Published: New York : AMACOM, [2011]
• Subjects: Negotiation in business.; Persuasion (Psychology); Persuasion (Rhetoric); Selling.; Leadership.; elektronické knihy; electronic books
• ISBN: 9781680159202; 1680159208; 9780814409367; 0814409369
• Physical Description: 1 online resource (xii, 193 pages)

Provides readers with a step-by-step analytical thinking process that anyone can use to analyze, organize and present information in a persuasive way. Readers learn how to perceive the needs of others, create an error-free proposal, and more.