Persuasive business proposals : writing to win more customers, clients, and contracts

• Main Author: Sant, Tom, (Author)
• Format: eBook
• Language: English
• Published: New York : AMACOM, American Management Association, [2012]
• Edition: Third edition.
• Subjects: Proposal writing in business.; Persuasion (Rhetoric); elektronické knihy; electronic books
• ISBN: 9780814417867; 0814417868; 9781621983378; 1621983374; 081441785X; 9780814417850
• Physical Description: 1 online resource

Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate wit...