Product innovation : leading change through integrated product development
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess, and apply the latest constructs, methods, techniques, and processes to en...
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| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cambridge :
Cambridge University Press,
2005.
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| Subjects: | |
| ISBN: | 0511111940 9780511111945 9781628702774 162870277X 9780511113475 0511113471 9786610415915 6610415919 1280415916 9781280415913 9780521842754 0521842751 9780511541230 0511541236 0511299494 9780511299490 |
| Physical Description: | 1 online resource (xiv, 625 pages) : illustrations |
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